A STUDY ON EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES

ABSTRACT: This study was carried out to examine effective communication as a tool for achieving organizational objectives with special reference to the Nigerian Television Authority, Kaduna State. Specifically, the study aims to assess the effect of communication in the field of management,      identify the existing communication barriers in an organization, understand the objective of communication and the communication system, find out what communication is all about, how it is done. What instruments are used and what qualities can make a system of communication are effective in an organization,  identify the problems of ineffective communication and to suggest and recommend possible solution so as to achieve a better communication network in an organization. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that effective communication serves as a tool for achieving organization goals and objectives. The study thereby recommend that Simple organization structure should be designed and implemented for easy flow of communication. The study also recommended downward, upward and horizontal flow of information is better and easily facilitated in a modest organization structure. Lastly. managers are advised to spend much time when it is necessary in communicating verbally to their subordinates because it enhances Proper understanding of the message.